10 Point Marketing

Effective marketing and communications are based on market research. The more we know, the smarter and more effective our marketing decisions.

The more we know, the smarter and more effective our marketing decisions.

Name *

First

Last

Email *

Phone Number *

Company *

Website / URL *

1. Target Market

This is whom you are hoping to reach with your marketing message (try and include such factors like demographics, age, ethnicity, location, gender, income, etc.). *

2. Industry Trends

If the industry is experiencing widespread growth or decline, it might affect marketing efforts. Provide industry insights relevant to your business. *

3. Goals

Choose specific and measurable goals that you hope to attain with your marketing efforts. *

4. Strategies

Strategies generally state your plans to reach your goals. For example, if the goal is to reach 1,000 new contacts in the next quarter, an example strategy might be to use email marketing to create initial awareness. Anything more specific would be considered a “tactic.” *

5. Marketing Budget

Provide an initial annual marketing budget, which will serve as a guideline when determining marketing tactics. *

6. Marketing Mix

Product (Describe your product/service brand.) *

Price (Describe your price and pricing strategy.) *

Place (Describe how your product is made available.) *

Positioning (Describe how your brand is seen in the mind of your target audience.) *

People (Describe how you ensure that the right people are in the right positions to be successful.) *

Process (Describe the systems/processes you have in place to ensure success.) *

Promotion (Describe all the ways you tell your customers about your products/services.) *

7. Top 3 Competitors

Top competitors are those most directly related to this endeavor - not necessarily the most well-known. *

8. Strengths

List your primary strengths as compared to your top competitors. *

9. Weaknesses

List your primary weaknesses as compared to top competitors. *

10. Tactics

Once Teleos has received your responses, the agency will develop and present a preliminary tactical plan for your review.

Name

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