What Will Customer Advocacy Look Like in 3 Years?

What motivates a customer to take an advocacy action? This question grows more and more important as the buying process grows more customer-centric. But the truth is that there are so many advocacy actions customers can take, and in so many different contexts they can take them, that an equally important question to consider is this: what will customer advocacy look like in 3 years? 

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As a marketer, you have a lot on your plate so you might be thinking “customer advocacy? I can’t add another thing to my to-do list!” But customer advocacy is necessary and will help you tick off a few more things off your to-do list in a shorter amount of time…

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